Ryzex Blog

It’s always refreshing to spend a day offsite seeing how the rest of the world lives.  A couple of us were fortunate enough to be invited by our Founder/Chairman, Rud Browne to an event he helped pull together with the help of his friends at the Bainbridge Institute (http://www.bgiedu.org/) and YPO (http://www.bgiedu.org/).  We learned about some very ambitious sustainability efforts.  One that stuck out:

www.nau.com   NAU: This Portland based clothing retailer is doing its best to turn the traditional distribution and retail models pretty much on their head.  Several of us at Ryzex have also become big fans of the Nau blog, The Thought Kitchen http://blog.nau.com/, where the Nau team posts all sorts of cool shorts and musings with the common thread of sustainability.  I stop by the blog a couple times a week and tend to find myself lost in a sea of enlightening links, and interestingly, it never contains a single plug back to their own amazing brainchild.  To a skeptic like me, this is branding that has incredible appeal and just plain works–shove nothing down my throat, simply show me others who share your view and allow me to decide for myself.  

Riding on the coattails of this Nau blog (on bikes of course), we hope to use this space to exploit more of the same type of thinking.  Our headquarters are a bit north of Portland in Bellingham, WA, but we too constantly stumble upon folks who give us hope, and we all know you can never have enough hope these days.